2018 was a year to remember.
In the US, we saw B2B eCommerce sales reach the $1 trillion mark for the first time, and it’s projected that B2B eCommerce will hit $1.840 trillion by 2023, according to Forrester Research.
In the tech space, we saw Amazon continue to shake up the retail world with the rollout of its cashless, cashier-less Amazon Go stores. Facebook’s data breach(es) and Europe’s launch of GDPR pushed security and data privacy to the top of everyone’s agendas. Tech giants IBM and Microsoft made future-looking acquisitions, expanding their cloud-based capabilities via Red Hat and GitHub, respectively. Google’s Duplex AI tricked a human when it called and successfully made a dinner reservation.
And the list goes on…
As we look ahead to 2019, what’s in store? How will these big events shape the direction of B2B eCommerce in the coming year?
In 2019, you’ll continue to see growth and evolution in how companies are using their B2B eCommerce strategies to respond to changing buyers. You’ll see companies taking advantage of modern technologies like artificial intelligence and machine learning, virtual and augmented reality, and voice search to improve the buying experience.
In 2019, the next phase of B2B eCommerce will arrive.
Throughout our new eBook, we’ll explore our 6 B2B eCommerce predictions for 2019, and what you need to know for your future success.