In the past, B2B eCommerce was viewed as a basic digital product catalog or website. The goal was to simply make sure your product information was accessible online. Many businesses used their online, B2B eCommerce experience exclusively for existing customers to place re-orders, whereas new customers were required to work through a sales rep.
Moving into 2021, that will no longer be the case. It’s no longer acceptable to have an eCommerce site that looks and behaves like it was built in the 1990s.
Thanks to the social distancing measures and lockdown restrictions that defined 2020, there were more orders placed online in 2020 than ever before. In fact, according to Digital Commerce 360, in the first six months of 2020 alone, consumers spent 30% more with US retailers than they did during the same period in 2019. Because of this, we’ve seen a renewed focus on the user experience – even in the B2B space.
In 2021, the Focus on Customer-Centricity Will Be Supported By MACH Architecture
2021 will drive more and more B2B businesses away from the monolith and suite-based software and towards MACH architecture to support their customer-centric eCommerce strategies.
When it comes to your B2B eCommerce strategy, MACH architecture allows you to:
- Improve speed and time-to-value with less risk.
- Execute a best-of-breed strategy, no longer handcuffing you to less-than-the-best add-ons that come with software suites. Because of its composable nature, MACH can also help preserve existing functionality that you’ve invested in and are happy with.
- Say “Goodbye!” to resource-intensive and budget-breaking upgrades, as all releases are automatic and non-breaking.
- Focus on the customer experience with more seamless and frequent customizations to the user experience.
According to 2020 research by McKinsey & Company, more than 75% of B2B buyers and sellers say that they prefer purchasing online and prefer remote interactions with sales reps over the traditional in-person sales interactions.
We’ll see B2B companies focused on responding faster and more aggressively to business buyers’ needs in 2021. The flexibility, agility, and customizability of MACH architecture will support that.
Read more about the top B2B eCommerce trends predicted to impact 2021 and beyond.