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5 B2B eCommerce Workflow Automations to Implement

February 16, 2021

Category: B2B eCommerce

In recent years, the B2B eCommerce market has become more saturated than ever as enterprises respond to forced digital transformation, evolving customer expectations, and expansions into new channels. As the market continues to grow, there are new expectations that B2B businesses need to meet in order to differentiate themselves and find success. 

Many of these new expectations can be met with workflow automations built into eCommerce experiences. However, just adding workflow automations to B2B eCommerce is not enough. Digitally mature B2B businesses are focused on ensuring these workflows are flexible enough to evolve with the business. 

Automated workflows are a series of steps that make up a business process. Workflows are typically created in order to accomplish a particular goal – such as reducing order errors or optimizing resources – at an increased efficiency. In the B2B eCommerce world, flexible workflow automations allow businesses to iterate as goals and needs change and evolve. 

5 B2B eCommerce Workflow Automations to Implement 

Product data – Product data is the cornerstone of eCommerce, but can often be the source of mistakes and errors. A robust, online, fully-integrated, device responsive order entry system can dramatically reduce these types of errors and function as a source of truth that manages all product information. 

Order automation – There are many behind the scenes steps that happen when a B2B buyer places an order online. From sending data to the ERP, updating inventory data, and creating a purchase order for suppliers – all of these steps can and should be automated. An eCommerce platform that easily integrates with other systems, like ERPs, CRMs and payment processors  make this type of workflow automation possible. 

Inventory Management – In 2020, the Covid-19 complete disrupted supply chains across the globe. Moving forward, B2B businesses must ensure that inventory management is automated to get a holistic view of where their inventory stands.  Inventory management workflow provides reliable data and tracking to improve fulfillment and margins. 

Customer segmentation – One of the more buzzworthy B2B eCommerce workflow automations is focused on customer segmentation. With more B2B buyer insights available to suppliers than ever before, integrating with a CRM helps to target specific customers and improve cross sell and upsell opportunities. 

Pricing automation Pricing workflows aim to reduce friction during the purchasing process for B2B buyers. This type of workflow is essential for B2B businesses with large product catalogs, complex product configurations, and a large customer base. With pricing automations, the eCommerce experience can dynamically calculate and display customer specific pricing. 

In order to make the most of eCommerce, B2B businesses should look for ways to create end-to-end automation – from pricing to orders. Taking advantage of modern eCommerce platforms allows you to seamlessly integrate with other business critical systems and create custom workflow automations that are unique to your business. 

Learn more about the Four51 OrderCloud platform and architecture in the Feature Guide. 

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