Category: Best Practices
It’s that time of the year…
Time to reflect on the year gone by.
Time to make plans for next year.
Time to set goals for a better version of yourself.
This year, we’d like to challenge you to make a New Years Resolution for your company. 2016 is going to be a big year, and it’s important that you are prepared for it.
It’s time to put digital transformation at the center of your business.
In 2016, you’ll find that your customer or buyer is increasingly the “mobile millennial”: younger, online and mobile. The millennial generation already represents the biggest portion of your customer base, with The Economist reporting that millennials occupy 34% of business positions in 2015 compared to 29% for baby boomers. 2016 will see further gains for this important and growing market segment.
It may seem as if B2C marketers are the only ones who need to focus on millennials. That is not the case.
Mobile has empowered individuals everywhere, and your B2B customer, whether Millennial, GenX, or Baby Boomer, expects their work and personal life available on their phone and their tablet — at all times, 24x7x365.
Here are 3 ways to live out your 2016 New Years Resolution of digital transformation within your business:
- Tell others about your plan. The best way to live out your resolution is to write it down and share it with others. Set-up time with key stakeholders with your business to inform them of the importance of your resolution. Show them a vivid description of your vision, your goals, and the steps you are going to take to get there. By saying it out loud, and letting others know about your plan, you’ll be more likely to make it happen.
- Get others to join your team. 2 is always better than 1, right? Use the opportunity to educate your stakeholders and teams around the importance of digital transportation this year. Teach them about millennials and their digital buying habits. Calculate the amount of money your organization is wasting for everyday you avoid going digital. The more people who are aware of the changes that need to be made and why, the easier it will be to live out your plan.
- Change one thing at a time. Don’t try to do everything at once. Set big goals, and break it down into baby steps. Start with one department or one project, and use that as a use case to spread the transformation across the organization. These little wins will help get more stakeholder buy-in as well.
2016 is the year of the B2B customer, so it needs to be the year your company prioritizes digital transformation. Set that New Years resolution, tell others your plans and stick to it.