5 Common Reasons Companies are Replatforming Their eCommerce Experience

July 24, 2018

Categories: B2B eCommerce, Digital Transformation Strategy, Headless eCommerce

Today, businesses of all shapes and sizes are finding themselves handcuffed and unable to innovate and scale their operations like they want to. They’re stuck managing their digital operations on rigid, legacy eCommerce platforms that leave them struggling with everything from upgrades to deadlines to budgets. Because of this, many manufacturers, distributors and wholesalers are realizing the need to rethink their approach to eCommerce. In fact, according to eMarketer’s “B2B eCommerce 2018” report, 76% of B2B executives admit they know they’ll need to replatform within the next two years.

Here are 5 common reasons companies are replatforming their eCommerce experience today:

You can no longer stomach the high maintenance costs, upgrade fees, or overall cost of ownership of your current eCommerce solution.

For many, traditional eCommerce means high costs associated with maintenance, hosting, and support. You may find yourself having to pay to take advantage of new upgrades made to the platform. And when you don’t or can’t pay, you miss out on necessary new features that can affect your performance and sales.

The instability and performance issues related to the architecture of your eCommerce environment is creating a poor customer experience and missed revenue opportunities.

Legacy platforms often present performance issues affecting speed, reliability and the overall experience. Performance issues can stem from many things, including a database that can’t handle your growth, or the inability to handle system upgrades because of the amount of customizations made to the platform. These types of issues create a poor customer experience for buyers, which often leaves your customers abandoning their carts or not wanting to come back for a repeat order later. It can also create unnecessary manual entry work as your customer service and sales reps need to spend time looking for and rekeying lost or missed orders.

Inability to add new features or improve the experience.

Traditional eCommerce software options are often monolithic, meaning the elements of functionality are built into one process or service. This makes things like customizations and integrations much riskier, because every change affects the entire system. You may find that this risk also keeps you from making decisions to extend the business to new channels and take advantage of new technologies, like artificial intelligence (AI) and Internet of Things (IoT).

Lack of end-to-end automation.

Many companies are frustrated by the fact that they need to re-enter orders multiple times into various systems for processing, fulfillment, shipping, contact management, and more. This order reentry process costs you unnecessary resources in maintaining the staff to do this, recouping costs associated with manual order errors, and wasted time processing the orders.

Siloed, disconnected eCommerce experiences across the business.

Traditional eCommerce platforms often have an “out-of-the-box” approach which forces your business to fit inside the confines of the software. This often leads you to use multiple different eCommerce software options across the business. Your stakeholders, who have varying priorities, budgets and approaches, are forced to choose an eCommerce software solution that fits their specific need, even if it’s completely different from their colleague’s needs down the hall. This siloed approach leaves your leadership without a high-level view on eCommerce data and without a good picture of the business at large.

If this sounds familiar, you are not alone. Take the first steps to a modern eCommerce approach and contact us to get started.