B2B needs to be more like B2C. B2B needs to be different than B2C. What do B2B and B2C even have in common?
B2B vs B2C eCommerce: the technology debate of 2015
While user experience has become exponentially more important on B2B eCommerce sites with changing buyer expectations, it’s essential to recognize what really distinguishes B2B vs B2C eCommerce. We’ve created an infographic that outlines what is unique to both B2B and B2C eCommerce so that you can learn about their similarities, differences and complexities. Use this guide to help you choose the platform that makes sense to you and your business’ needs.
To view the infographic as a PDF in your browser, click here.