5 Reasons CTOs Are Choosing Headless eCommerce Infrastructure

May 9, 2018

Category: Headless eCommerce

Today’s CTOs understand that the pace of eCommerce and order management adoption is driving the need for enterprises to think ahead. They expect their technology stack to move with them through evolution, making scalability possible as customer needs continue to grow and transform. Because of this, disruptive CTOs are moving their businesses away from rigid, on-premise technology offerings and toward technology alternatives like headless eCommerce infrastructure which can support fast, cost-effective, custom eCommerce applications that go beyond the shopping cart.

Here are 5 reasons CTOs are choosing headless eCommerce infrastructure for their next eCommerce or order management initiative:

1. They have a forward-looking development team that relies on an ecosystem of APIs:

Many companies today realize they need a more flexible, customizable eCommerce infrastructure to respond to specific eCommerce challenges or workflows, but they don’t want to rethink their entire technology stack. CTOs who are focused on headless eCommerce infrastructure have their dev teams dedicated to the API economy so that they can create hybrid eCommerce solutions, taking advantage of all of today’s best-of-breed technology options.

2. They want to enable dev teams to make dynamic updates on the fly:

With headless eCommerce infrastructure, dev teams are empowered to iterate and make changes dynamically and on the fly. There’s no reason to have to wait for major releases to launch minor adjustments when your front-end is decoupled from the back-end architecture.

3. They need complete customization capabilities:

Traditional eCommerce infrastructure is designed around the simple shopping cart. CTOs who think beyond the shopping cart, need headless eCommerce to provide flexible infrastructure to extend rock-solid, back-end eCommerce functionality to new channels in new ways. A decoupled front-end UI allows dev teams to go where they haven’t been able to before with eCommerce.

4. They expect speed-to-market:

Headless eCommerce infrastructure enables dev teams to get custom eCommerce solutions to market faster than ever before. They can quick start development with base apps and pre-built functionality, and aren’t limited by customization capabilities like they are with other eCommerce software infrastructures.

5. They need end-to-end automation, integrating the eCommerce experience with the existing software stack:

Automating order taking isn’t completely automated without end-to-end automation of the order data. In other words, if you’re taking orders online but having to manually enter them into your ERP, you’re missing the point. Headless eCommerce makes integrations with existing technologies (ERPs, CRMs, analytics, etc.) easier so that complete end-to-end automation is possible.

Check out our Digital Disruptors eBook to learn how CTOs at 4 companies are disrupting their industries with hybrid eCommerce solutions built on headless eCommerce infrastructure.