The businesses that survived the Covid-19 pandemic in 2020 share a common characteristic. These enterprises embraced, or quickly implemented, strong commerce strategies. According to Internet Retailer, by 2025, more than half of all B2B transactions will be online.
To many mid market enterprises, that statistic may not be surprising. Over the last decade, online shopping in the B2B space has increasingly mirrored B2C preferences and trends. And as enterprises were forced to sell almost exclusively online due to restrictions during the pandemic, mid market enterprises began to embrace other strategies that historically were reserved for B2C.
The line between B2B and B2C continues to blur. Mid market enterprises are now active on social media, they offer personalized digital experiences, and are honing in on brand consistency across channels.
Enter: Omni-Channel Strategies
As mid market enterprises shift to digital experiences that mirror B2C experiences, these businesses must create or focus on omni-channel strategies. An omni-channel strategy includes multiple channels – such as online storefronts, social media and direct to consumer channels – to meet customers where they are and offer a consistent buyer experience.
Download the full eBook to learn more about Omni-Channel Strategies for B2B Mid Market Enterprises.