Executives’ New Focus on Technology Education, Leads Them to Headless eCommerce

January 17, 2018

Categories: Best Practices, eBooks

For many businesses, the past few years have been about getting started with eCommerce. Building the simple storefront to make sure you have some sort of digital presence established. In 2018, we’re going to see businesses moving to what we’re calling “the next generation of B2B eCommerce” – headless eCommerce platforms. Enterprises’ priorities will shift to connecting their systems and building modern, custom B2B eCommerce solutions that respond to today’s ever-changing B2B buyers’ demands. We’ll see 2018’s eCommerce solutions pushing beyond the restrictions of the archaic in-house and on-premise systems of yesterday.

To prepare for this evolution, IT and business leaders alike will start rationalizing legacy applications to prepare the enterprise for continued and next generation digital transformation. In fact, IDC predicts that “by the end of 2019, digital transformation (dx) spending is expected to reach $1.7 trillion worldwide, a 42% increase from 2017.” If you haven’t already, you’re going see leadership in 2018 continuing to make sure they are educated and understanding technologies that support speed, scale and agility, like headless eCommerce platforms.

As we discussed in a previous blog post, businesses realize 3 key benefits to headless eCommerce platforms when they are exploring opportunities for innovation and evolution of their B2B eCommerce strategies:

  1. Headless eCommerce allows for highly customized experiences. With headless commerce, your front end experience is decoupled from your back-end architecture. This makes it easier – and less risky – to make changes to the front end experience knowing you won’t interrupt to the underlying infrastructure and architecture with these changes.
  2. Headless eCommerce speeds up your return on investment. The biggest consideration in creating custom software is the time and resources it would take you to develop comprehensive business logic and back end services. With a headless commerce platform, you are starting from the point of completion which is allowing you to focus on the user experience and deliver a final solution for far less cost, time and effort.
  3. Headless eCommerce makes integrations faster, making your business more agile. Headless commerce provides an integration approach for connecting and exposing assets via API. APIs allow software platforms to communicate with each other more easily and foster seamless connections and transfers of data. This flexibility removes constraints and broadens possibilities of how the data model can be utilized.

If you’re looking for a resource to share with your leadership team to make sure they understand how headless eCommerce will support B2B eCommerce strategy evolution in 2018, download and share our 2018 eCommerce Predictions eBook.