Frost & Sullivan Awards OrderCloud by Four51 The 2016 New Product Innovation Award for B2B eCommerce

May 5, 2016

Research firm acknowledges OrderCloud for reinventing B2B eCommerce with its cloud-based platform approach, says it’s “uniquely positioned for sustained success”

MOUNTAIN VIEW, CA – (PR Newswire – May 5, 2015) – Frost & Sullivan has recognized Four51 as the recipient of the 2016 North American New Product Innovation award based on recent analysis of the business-to-business (B2B) eCommerce platforms market. Four51 has risen to prominence in this market with the launch of OrderCloud™ and its novel cloud-based platform-as-a-service (PaaS). OrderCloud enables businesses to deploy custom eCommerce applications in the cloud, and is proving to be a huge draw for B2B firms as they increasingly move to online and mobile commerce to manage their orders.

Frost & Sullivan presents this award each year to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased return on investment (ROI) it offers customers, which increases customer acquisition and overall market penetration potential.

Leveraging 16 years of experience in the B2B eCommerce space, Four51 rolled out the OrderCloud™ eCommerce platform, and simultaneously launched the OrderCloud™ Development Center, a comprehensive online set of resources, tools and SDK’s dedicated to helping developers get up and running quickly with building and deploying custom eCommerce applications on top of the OrderCloud platform.

The latest version of the OrderCloud™ provides more flexibility and empowers organizations to obtain and integrate best-of-breed technologies with its open API console.

“The developers of OrderCloud™ offered users full access to its complex data model and core business functionality through a REST API, setting this platform apart,” said Frost & Sullivan Research Analyst, Michael Valenti. “By decoupling the front-end user interface from the back-end data model and business logic, Four51 created the first cloud-based B2B eCommerce platform driven by APIs. OrderCloud is reinventing B2B commerce.”

Further, OrderCloud™ has omni-channel capabilities and enables commerce through diverse channels such as mobile devices and desktop computers as well as go-to-market points such as call centers, sales representatives, distribution channels, point of sales, and customer direct. OrderCloud boasts multiple languages and currencies with flexible payment options, facilitates up-selling and cross-selling opportunities, manages product catalogs, and accommodates approval rules.

Four51 developed OrderCloud™ for both less skilled user interface designers and skilled experts, broadening the appeal of OrderCloud™ and Four51’s customer base to include businesses, system integrators, and developers.

“Four51 fitted OrderCloud™ with a secure and extendable data model with rapid development tools that lets users create and deploy custom apps for eCommerce faster and more easily,” noted Valenti. “Furthermore, Four51 provides training and documentation, and online courses for customer assistance.”

Four51 has done a remarkably good job of understanding customer needs in the B2B eCommerce platforms market and developing an innovative product to address those needs. Overall, Four51’s OrderCloud™ eCommerce platform is uniquely positioned for sustained success as it addresses the core issues customers care about: customization, comprehensive feature set, and deployment agility.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

To learn more about OrderCloud, visit

About Four51
Based in Minneapolis, Four51 powers B2B eCommerce for thousands of businesses worldwide such as Papa John’s, Turtle Wax, and Burroughs. OrderCloudTM by Four51 provides business and technical users the ability to create custom eCommerce solutions faster and easier, while empowering them to deliver the straightforward online and mobile buying experiences their customers demand. Learn more at

About Frost & Sullivan
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