2 Ways Headless Platforms Deliver Scalable eCommerce

November 8, 2018

Category: Best Practices

Is your eCommerce platform scalable?

As a B2B business owner in 2018, you probably spend a good deal of time thinking about how to take your business to the next level. Whether you’re considering selling via new channels, adding new product lines, taking on new and complicated enterprise customers, or integrating modern technologies like artificial intelligence or voice search, making sure you have an eCommerce platform that is going to scale with you as you and your business grows is vital to your future success.

Oftentimes companies find themselves handcuffed by traditional, full-stack eCommerce software. If this is you, you’re likely experiencing high costs associated with maintenance, hosting, support and upgrades. You may notice speed and performance issues as your customers report that your ordering experience isn’t reliable. As the need for specialized experiences and workflows arise, you may find that the customizations needed are too great and you’re not able to deliver.

This is why many companies experiencing growth are turning to modern, headless eCommerce platforms that grow and scale with you.

Here’s how headless platforms are able to deliverable scalable eCommerce:

Operational: Operational scalability means your eCommerce solution is able to utilize, preserve and leverage your existing resources.

  • Usage Increases:  A modern, scalable eCommerce platform should be able to easily handle spikes or increased usage that are bound to happen as you grow. Our headless eCommerce platform, Four51 OrderCloud, is hosted on Microsoft Azure, which allows infrastructure resources to automatically scale to meet demand.
  • Extensibility: A scalable eCommerce platform will easily allow the addition of custom features. Headless platforms decouple the front-end user experience from the back-end platform code making feature adds faster and easier.  In addition, headless eCommerce platforms have the ability to add to the underlying data model, allowing further extensibility without changing back-end code.
  • Integrations with Existing Technologies: Modern, scalable eCommerce platforms leverage the latest integration techniques to create light, low-overhead integrations. “API-first” headless platforms in particular take advantage of fully exposed API’s and modern tools like webhooks to allow connections into existing enterprise ecosystems and fully leverage investments in ERP, CRM, and CMS. This makes it easier for you to take advantage of other best-of-breed technologies that enhance your eCommerce experience and support your growth.

Financial:  Financial scalability means unit costs should decrease as usage volume increases.

  • Cost per Transaction: Modern eCommerce platforms take advantage of underlying cloud-based infrastructures that get less expensive per unit as transaction volume increases.  As such, platforms like OrderCloud are priced to reflect those economies and get less expensive per transaction as volume increases.

If your business is growing and you’re still using traditional software that isn’t able to scale with you, then it’s time to consider a new approach to eCommerce. Modern, headless eCommerce helps you scale financially and operationally as you grow your business.

Is your eCommerce platform scalable?

If you can’t imagine doing something like this, it’s time to rethink your approach to eCommerce. Your eCommerce or order management platform should not limit possibilities when it comes to ways to create operational efficiencies and to improve your bottom line. A headless, API-first eCommerce platform makes both a completely custom front-end and a strong, secure back-end your reality. And a team with 20 years of experience dedicated to your success almost guarantees game-changing results. Four51 makes it possible.