3 Ways PaaS Boosts Your eCommerce ROI

July 28, 2016

Category: Best Practices

Today, far too many B2B companies are being dragged down by clunky, on-premise eCommerce systems. Although frustrations arise, initiating a digital change is intimidating for these organizations. If so much time and budget has been invested into a massive order management system, how much more time and budget needs to committed to head in a new direction?

The truth is, on-premise systems are not realistic in the long-term strategy for your company. According to a report conducted by Forrester, “A majority of developers are frustrated with the challenges of on-premise eCommerce environments – including cost of acquisition/implementation and maintenance, time required for deployment and maintenance, and procurement headaches.”

It’s time for companies to reinvent their B2B commerce, and regenerate their ROI.

Businesses who move to the cloud will be taking a step in the right direction. Those who take a modern approach to eCommerce and move from an on-premise environment to a platform-as-a-service will experience a win-win. Not only will they create a more flexible, customized solution for their business needs, but they will also generate a better ROI.

Here are three reasons why companies who choose platform-as-a-service for their eCommerce strategy will regenerate their ROI:

  1. Less weight to bear. With an on-premise eCommerce system, your business is responsible for everything, including all of the back-end systems. Costs stack up between the software license, annual maintenance fees, servers, storage, internet connectivity and more. On the contrary, a platform-as-a-service requires significant less time, money and resources. These platforms are subscription-based and have no hardware, upgrades, or maintenance to be responsible for. Simply create the experience your buyers are demanding, rather than dealing with the complicated, technical back-end requirements.
  2. Get selling faster. Platform-as-a-service enables you to get-to-market quickly. According to Adam Roozen, CEO of Echidna, “about 80% of the core functionality companies need is already built into the platform. It’s the last 20% that is available for whatever customization your business requires. With a strong codebase and an open API, developers are able to build out a highly customized solution much faster than ever before.” Start reaping the benefits of your platform-as-a-service and start selling right away with a better user experience and more direct buying experience.
  3. The platform grows with you. Your platform is a living, breathing solution that can grow and change as your business does. Unlike an on-premise solution, you will never be stuck with an investment that only fits your business for so long. Instead, the technology adapts to your specific business processes, size and strategies.

Improve your ROI with a platform-as-a-service for your B2B eCommerce strategy. On-premise systems will continue to slow you down, as well as waste your budget and time.