At the end of the first Pirates of the Caribbean film — the only good one, by the way — Captain Barbossa (played by Geoffrey Rush) says: You best start believing in ghost stories, Miss Turner…you’re in one!
Focusing on product doesn’t cut it. Today’s leading print distributors, like Prograde, are problem-solvers, marketers and systems integrators. Like Miss Turner, they may not have asked for it, but they believed what the market was telling them. Part of that message was “partner with the best” when it comes to eCommerce, ERP, and other automation tools that deliver customer satisfaction and remove dead cost from operations.