Four51 Celebrates 20 Years in Business with the Relaunch of Their Brand

October 2, 2019

Category: News

Four51 announces a new look, a new logo, and a renewed commitment to eliminating the limitations of eCommerce.

October 2, 2019 – MINNEAPOLIS, MNFour51, which powers custom eCommerce, order management and B2B marketplace solutions for many well-known brands, announces today the relaunch of their brand as they celebrate their twentieth year in business.

1999, the year Four51 opened their doors, was the height of the internet frenzy. B2C eCommerce was exploding and revolutionizing the way people could buy and sell products.

But Four51’s co-founders, Mark Johnson and Rich Landa, realized that the shopping cart approach to eCommerce was going to introduce problems and constraints for highly complex businesses, like manufacturers, distributors and retailers.

So, they created Four51; a technology solutions company dedicated to out-innovating the limitations of eCommerce.

“Since we first opened our doors twenty years ago, Four51 has existed to revolutionize the way custom commerce solutions are designed, developed and delivered,” explained Johnson, CEO and Co-Founder. “Relaunching our brand signifies, for us, a renewed commitment to continuing to eliminate the limitations of eCommerce for our customers for years to come.”

The new brand is built on the foundation of the company’s name: Four51. Four hundred fifty one degrees is the temperature at which paper burns. For the company, it signifies the degree at which systems of the past start to burn and where even the most complex businesses get to start anew.

“With all of our customers, our goal is to help them get rid of the limitations and constraints of yesterday’s business systems that are holding them back,” Rich Landa, Co-Founder and Chief Product Officer said. “We work with our customers to create future-proof eCommerce strategies and move down the path toward digital maturity.”

Four51.io, the company’s new home and front door, serves to help bring to life this message and mission.

So without further ado, let us re-introduce ourselves:

For complex businesses who can’t live within the confines of out-of-the-box eCommerce software, Four51 is delivers custom, scalable eCommerce, order management and B2B marketplace solutions powered by our API-first, headless eCommerce platform, proven methodology, and 20+ years of experience.

We’re more than just eCommerce software.

We’re your strategic partner, accountable for changing the way your business runs.

We develop true partnerships with our clients that allow us to deliver digital transformation through customizable, scalable commerce solutions that produce game changing results.

We’re Four51, and we’re committed to eliminating the limitations of eCommerce.

Learn more by watching this video:

About Four51:

Inspired by the temperature at which paper burns (451°), Four51 is a technology solutions company dedicated to shattering antiquated business processes and out-innovating the limitations of eCommerce. We develop true partnerships with our clients that allow us to deliver digital transformation through customizable and scalable eCommerce, order management and B2B marketplace solutions that dramatically change the economics of their businesses. Companies like Verizon Wireless, Bachman’s, Archway, and Diversified Foodservice Supply have looked to Four51 as their go-to strategic partner for the past 20 years. Learn more at www.four51.io.