Case Study

Case Study: Signature Media Group Leverages Four51 Storefront, Zoho Integration

January 30, 2019

Category: Case Studies

Signature Media Group (SMG), a print management solutions company, has been a Four51 customer for 19 years. They use the Four51 Storefront technology to streamline the printing and inventory management process for their customers.

Companies that work with SMG get access to branded storefronts where their customers and employees can order custom apparel, promotional products, and marketing materials. Because SMG has been in business for almost 30 years, they also have customers who don’t place orders online, and process orders via email and phone.

Signature Media Group realized they had a problem.

Because orders were coming in both online and offline, order data was not consolidated, invoicing was being done manually, and tracking down payments was a pain.

Their office was overrun by file cabinets, their team had reached maximum operational capacity and would be able to take on more customers without adding significant in-house resources.

“I just kept thinking, “This shouldn’t be this hard!” In today’s digital age, there’s no reason an order should be processed on paper,” explained Bob Bernier, CEO of Signature Media Group, “And then we found Zoho.”

Adopting the Four51 Storefront + Zoho integration would mean smoother operations.

After exploring several different ERP options, Signature Media Group decided to move their back-end business operations onto Zoho One. Because there is a pre-built integration between Zoho One and Four51 Storefront, they’d finally have all of their order data online and in one place, making their operations simpler and smoother.

Zoho One is a business management software that provides accounting, financial management, automated business workflows, and helps companies work collaboratively across departments.

With Zoho, Bernier and the team at Signature Media Group are now able to:

  • Manage and send sales estimates, invoices, and proofs to customers digitally.
  • View a history of conversations and transactions with each customer.
  • Customize workflows to match internal business processes.
  • Accept payments from customers online.
  • Run their business from anywhere.
  • And more!

Signature Media Group has increased revenue per employee by 200% with the Four51 Storefront + Zoho integration.

Thanks to the Four51 Storefront + Zoho integration, Signature Media Group now calls themselves a true, fully connected distributor.

Their operations are streamlined, their data is centralized, and their small team is able to take on more business than ever before. They have increased their revenue per employee by 200%.

You can download the full case study pdf here.

If you’d like to hear more about Four51 Storefront or the Zoho One integration, contact us today!


Want to see how the Four51 Storefront, Zoho one integration can make you a fully connected distributor? Access the on-demand webinar below!