Category: Digital Transformation Strategy
Sitecore completes acquisition of four51
the new team will extend sitecore’s b2b and b2c ecommerce capabilities
San Francisco, April 1, 2021 – Sitecore®, the global leader in digital experience management software, today announced that it has completed its acquisition of Four51, Inc., a company delivering modern B2B and B2C experiences for enterprise brands. The acquisition complements Sitecore’s existing B2C commerce capabilities and will enable the company to define the digital experience market moving forward.
“The completion of our acquisition of Four51 is an exciting milestone,” said Steve Tzikakis, CEO, Sitecore. “As we continue to deliver on our ambitious development plans, Four51’s innovative technology will enhance our commerce proposition and help our customers deliver the most compelling digital experiences to their customers.”
With the transaction closed, Four51 CEO Mark Johnson will join Sitecore as President of Sitecore’s commerce business, overseeing the Four51 product integration into Sitecore’s technology as well as engaging with partners and customers on its commerce offering.
Sitecore intends to invest and grow in Minneapolis as a new development base.
“Our team is energized by the momentum brewing since the plans to join the Sitecore team were announced,” said Johnson. “The future for Sitecore in Minneapolis is bright and with integration underway, we can’t wait to incorporate our commerce ingenuity into Sitecore’s existing offerings and provide our customers a complete digital experience platform.”
The company announced plans to acquire Four51 last month.
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
VP of Communications
Sr. Director, Communications at Sitecore
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